flexible consistency

a while back, i made a comment about design/branding/creative output needing to be flexible and consistent. my friend mr dodds took the piss out of me (and i’ll never let him forget it, poor love).

but i found a vid over on andy’s now in colour blog which is not only a fucking awesome manifestation of harmony, structure and rhythm, but also illustrates “flexible consistency” to the max.

has me wanting to research sine waves all over again.

thanks for subscribing to she sees red by lauren brown. xx