So after all my ranting about frustratingly average magazines and a lot of thinking and commenting lately about advertising/planning, not to mention the WK Side project, I check my horoscopes from my main man Rob Brezny (and don’t lecture me on it right now, just go with it) and i get this…
For the week 8th March, 2007
Sports franchises sell the naming rights to their stadiums. Baseball’s San Francisco Giants play at AT&T Park, for instance. Then there are the parents who’ve sold the naming rights to their unborn children on eBay. Inspired by these precedents, I’m thinking about selling the naming rights to the astrological signs. Instead of just “Aquarius,” I could maybe convince Nike to invest in calling it “Nike’s Aquarius.” Better yet, maybe I could hawk the rights (at a lower rate, of course) to organizations whose cultural influence I actually respect: Burning Man’s Aquarius or Greenpeace’s Aquarius. Given your current astrological omens, you should entertain an idea like this. Maybe you could add a corporate sponsor as your new middle name or as the name of your blog or your pet or your genitals. Consider it, Aquarius. It’s the perfect time to think outside the box in regard to bringing more money into your life.
so, in order to fund a trip to Old Blighty, it seems, metaphysically, i’m gonna have to show some leg and hawk myself to the highest bidder ha!
so far i’m thinking Lauren Tate Brown, Lauren PETA Brown or She Sees (Red) Red…[ actually, i don’t think i’m famous enough for that last one..] but all suggestions are welcome.